Clinical Solutions Blog

Have you ever wanted to know how to keep high performing clinicians that help you grow your business and drive more patients? 

In today’s fiercely competitive marketplace your clinicians have to engage with your business. It's no longer okay to just have a good clinician who is good at their craft. They have to provide a great patient experience AND help grow your business.

But how do you keep high performing clinicians that help you grow your clinic?  Today's interview is with a high performing clinician, Dr. Salim Mana. He’s the type of high performing clinician that you want on your team. Listen to what he is looking for in a clinic and what would motivate him to stay.  

In this interview, you'll learn:

• The two primary drivers of a high performer. Harness this and they’ll love working with you and never leave.

• The key factors this breed of clinicians look for when choosing where they work.

• How to find great clinicians when there are shortages (knowing this will give you a huge edge over your competitors).

• The #1 challenge they have when transitioning from school to private practice so you can make the transition easier (most don’t tell you this).

And more!

Let’s deep dive into Salim’s interview

More and more patients are asking for shockwave therapy that very few if any clinics offer in your community. One of the clinic owners I’m mentoring right now told me that he is crushing it at his multi-million dollar clinic. His patient base is skyrocketing and he’s introducing new services to fill his patient’s requests.

One of the services he recently added is shockwave therapy for MSK conditions. He says his patients are getting better treatment outcomes faster. Plus he’s found his other services are more effective when combined with shockwave therapy.

So that’s why I want to give you 6 reasons why every clinic owner needs Shockwave Therapy to be more competitive so you can grow their practice and serve even more people in your community. 

I recently attended a fitness business summit where thousands of fitness owners of gyms, boot camps, and personal training studios came to together to discuss what’s working now. While I was there I discovered that they had the same issues clinic owners constantly struggle with.

• They struggle to get new clients
• They struggle to keep their clients on the plan
• They struggle to duplicate themselves by building a team that can scale their business.

When I mentor clinic owners, the most common question I get asked is how do I grow my revenues? Many clinic owners believe that in order to grow it’s complex and they have to do all these different things. However, that’s just not the case.

Through my experience of building 3 multi-million dollar healthcare companies, building, and selling over 100 rehab clinics, I discovered that there are ONLY 3 WAYS to grow any clinic’s revenues. By implementing what I’m about to share in this blog post can increase your monthly revenue by 30% percent in as little as 30 days without spending any more money.

This is the exact information I share with all my clinic owner clients and when I speak at high ticket seminars.

So let’s get started…

Instagram.

It’s a hot social media channel right now, right?

Everyone is talking about using it to build your brand so you can attract more patients to your clinic.

Yep… Just yesterday I was having a conversation with a clinic owner I know (Roger) and he was raving on about how he wanted to spend more time building an instagram channel because everybody is doing it.

Look. I think that’s great. As clinic owners, we all need to keep on the pulse and try various marketing channels to attract patients and customers.

But, when it comes to getting more new patients, there is one major thing most clinic owners overlook.

Seriously...

You don’t need to spend countless hours on social media.

It doesn’t have to cost you extra money.

And, you don’t need to get more traffic to your website.

What is this thing?

Curious?

Read on and I’ll reveal, how to get more patients leveraging the assets you already have in-house.

Knee braces can be very effective at providing relief from pain. But we understand that deciding on which knee brace to buy can be confusing, and overwhelming, especially since we sell over 105 different types of Knee Supports!

Your first question might be, why on earth would we stock that many knee braces in the first place?

The answer is, we work with over 13,000 healthcare providers (and their patients) across the country, including physiotherapists, chiropractors and massage therapists. And since we are Canada's largest healthcare supplier of pain relief products and knee braces, we have to keep a wide selection of high quality products that can suit all purposes, both clinical and home use.

That’s why we consulted with one of the top physiotherapist to give you some advice on choosing the best knee brace for you.

So here’s  what we’re going to cover:

• The top 3 knee braces based on quality, price, suitability, flexibility and pain relief results
• How to claim your knee brace on your extended health benefits

I talk to a lot of clinic owners including people who are just starting out or have been in a business a long time. And when I ask them what their biggest challenge is, a lot say: building a caseload.

After building and selling over 100 rehab clinics, I understand the challenge.

When you’re starting out as a clinician or clinic owner, it’s obvious that you need to get patients to get your business off the ground, and to pay your bills!

And if you’ve owned a clinic for sometime, it may be that you just hired that new physiotherapist or chiropractor and you need to get their books full.

Clearly, building, maintaining and sustaining a consistent caseload is critical to the survival of any clinic!

When I mentor clinic owners, we always aim to have around a 80% utilization. This means 80% of your schedule is full.  

We don't want it to be empty or it won't pay for the rent. But, we don't want it to be too full or we can’t fit in existing patients who call to book or we can't fit in new patients.

So if you're struggling with building your caseload, listen up...

Today I want to share a few ways you can build up your caseload fairly quickly.

Let’s dive in…

TENS machines are very effective at providing relief from back pain. But we understand that deciding on which TENS unit to buy can be confusing, and overwhelming, especially since we sell over 55 different TENS machines!

Your first question might be, why on earth would we stock that many TENS units in the first place?

The answer is, we work with over 13,000 healthcare providers (and their patients) across the country, including physiotherapist, chiropractor and massage therapists. And since we are Canada's largest healthcare supplier of pain relief products and best TENS machines, we have to keep a wide selection of high quality products that can suit all purposes, both clinical and home use.

Your next question may be, how on earth do I choose one?

That’s why we consult with Canada's leading physiotherapists to help give you some advice on choosing the best TENS machine for you

So here we’re going to cover:

• The top 3 best TENS machines based on quality, price, and pain relief results
• How to claim your TENS machine on insurance, often for free 

I'm a big fan of learning. As a business owner, it’s always a goal to become a better business owner and build a bigger, better business - wouldn't you agree?

And of course, we all get better through continued learning.

To me, when you keep learning you’re training your brain to play offence, not defence. 

• Defence = resistance and reaction
• Offence = attack and score

Defence just isn’t a good business position. Whereas, playing offence keeps you sharp, giving you strategic advantage and helps you implement powerful systems and processes to continuously hit your goals.

But you don’t have to attend courses to keep learning because there are plenty of awesome books available that can teach you:

• How to think big
• How to get the right things done
• How to use systems and processes to scale your business
• How to do effective marketing
• How to build great teams
• And more

This is the type of stuff I love reading about. The best news is, if you don’t have time to read, you can listen to books on Audible. This is what I do and when I'm doing other stuff, I can listen to my audio books and continuously learn and be inspired - whether that’s during my runs along the beach, doing house/yard work or driving to a business meeting.

No excuses. Take your clinic to the next level.

Grab these 3 incredible books before the summer is over...

I recently came back from the ACCELERATE Clinic Owner Business Summit. It was an event I produced, the first event of it’s kind in Canada. And it was a GREAT success!

The event was sold out with the 1st month and we have a triple digit waiting list. There were over 13 awesome speakers with MBA style case study workshops - and overall the event was incredible.  We even had a Net Promoter Score of 93% for the event. We'll definitely be hosting a 2018 event, so stay tuned for updates on early bird registrations.

At the start of ACCELERATE we ran a live phone poll about the biggest struggles clinic owners faced. As it turns out, one of the biggest challenges (by far) was managing and recruiting clinicians.

Being that millennials make up a large proportion of those people you’ll hire, that seems to present an even greater challenge to most clinic owners.

So let’s talk about that…

We’ll cover:

• What millennials expect they will do in the next few years
• Some amazing facts and stats from Deloitte's Millennial Survey
• What millennials most want out of employers
• 10 effective strategies to gain and retain millennials at your clinic

Let’s deep dive into millennial and how to lead them...