I work with many successful clinic owners and my favorite business model is where 25% of their business is chiropractics, 25% is physiotherapy, 25% is massage therapy, and the rest is naturopathy, personal training, or other allied health practitioners.
A multidisciplinary clinic is the ideal business model. And, if you have a 3000SF clinic, your clinic should turnover $2M+ annually.
Why is it so crucial to have a diversified clinic? Because every potential patient is unique in their needs. Some may need (or want) chiropractic services, while others may need rehab and physiotherapy or pain relief with massage therapy.
Therefore, if you offer a diversified range of services at your clinic, you will increase the number of patients you attract and also your ability to maintain those clients long term through ‘maintenance’ services or complimentary services you could offer.
For you, a good bed allows you to provide the best treatment and position your own body in an ergonomic way. And dependent on the type of chiropractic table you choose, it allows you greater flexibility to adapt your treatment to patients needs.
For patients, a good bed gives them confidence in you and your practice and makes them feel comfortable so they can get more out of their treatment.