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Clinical Solutions Blog

Doctor Marketing: How to market to doctors if you own a physiotherapy clinic

Posted by Rick Lau on May 30, 2017 10:00:00 AM

Every clinic owner that I talk to always talks about getting more doctor referrals. So that’s exactly what we’re going to do today - talk about the ins and outs of doctor marketing.

With my first new startup in Vancouver, I built a 2500 SF clinic next to a super busy medical practice, spending over $300,000 to build my clinic!  

At my clinic, I had physiotherapists, chiropractors, and massage therapists.     

The medical practice next door had 8 doctors and were seeing an average 400 patients per day. Within 6 months, my brand new clinic was getting 25 new patient referrals per week from their practice - and it only grew from there!

As you read what I am about to share, keep in mind that I am NOT a physiotherapist but I was still able to get the doctors to trust my clinic with their patients.

Today I’ll be sharing my secrets on doctor referrals that can help you.

I’ll share:

  • The mindset of a doctor and how they think when it comes to referrals 
  • How many MSK referrals you potentially can get from a busy doctor
  • And 19 step-by-step secrets to gain a never ending stream of patient referrals from doctors

Let’s go...

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Topics: Doctor Marketing

How to Get Past the Gatekeeper in a Doctor's Office

Posted by Rick Lau on May 31, 2016 6:17:05 PM

I got an email from one of our blog subscribers recently and I thought it was such a great and relevant marketing challenge facing most clinic owners, that I wanted to share it with everybody here on the CSC Blog so you could also benefit from the answer.

This is what the email said:

"Hi Rick,

I am struggling with not being able to get past the front desk to speak to the doctors directly. If I leave my referral pads or my brochures at the front I don't even know if the doctors see them. How do I get in front of doctors to tell them about the TMJ rehab or pelvic health rehab we provide?"

As a clinic owner, it can be hard to get doctors to send referrals . And it’s true, what's even harder is to get past the front desk gatekeeper in the first place. But there are ways.

In this post I’ll be sharing:

  • Why so many clinic owners have such difficulties getting past the gatekeeper at a doctors office.
  • How to look at it from the gatekeeper’s perspective.
  • What I learned from owning clinics and managing over 200 staff.
  • 4 practical solutions to make sure you DO get past the front desk gatekeeper.
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Topics: Doctor Marketing

How to win back doctors who stop referring

Posted by Rick Lau on Jul 29, 2015 11:00:00 AM

Over the past months you may have been getting new patient referrals from a couple of doctors. But an interesting thing that nobody seems to pay attention to is keeping those relationships active and also finding new doctors to work with. You see, until those referrals stop coming in, many clinic owners simply aren’t paying enough attention to it.

Yes, you’ll notice it once it happens because your patient numbers will slowly decline. But instead of waiting, why not put a strategy in place that is going to keep those referrals coming in forever more? Or how to winback doctors who stop referring to your clinic?

The strategy I want to share with you today works equally well for winning back doctors who stop referring to your clinic, as it does for finding brand new doctors to work with.

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Topics: Doctor Marketing

8 Ways to Boost Doctor Referrals

Posted by Rick Lau on Dec 11, 2014 1:48:00 PM

Do you have a killer strategy for doctor marketing? Or are you left wondering why some clinics get all the referrals from doctors while others (like you) get none? Is it because of the quality of care? Personal connections? Kickbacks?

These are all great questions and here's the thing, doctor referral marketing can be a more effective marketing strategy than Google Adwords, or newspaper advertising - both of which can be difficult to get right, not to mention more expensive, too!

If you just get yourself a magic wand, doctors can significantly boost your business. No, just kidding. There's no magic involved in the methods, and they are actually very easy. 

In this post I will share how I generated countless doctor referrals; along with 8 different ways you can start taking your doctor referral marketing to the next level.

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Topics: Doctor Marketing

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