See Why Your Floor Plan Is One of Your Greatest Revenue-Drivers

Regardless of the size and configuration of your clinic space, the floor plan design must include considering the quality of both staff and patient experience, your marketing plan, and your business growth plans and capacity.

Did you know, for example, that your physiotherapy clinic’s floor plan can contribute to clinician ‘burn out’? I’ve seen clinic owners lose star clinicians for many reasons, but one big reason is that they get fed up with the way the space is designed, and want to work in a more pleasant environment.

That’s just one of many reasons to give serious attention to your clinic’s floor plan.

Once you’ve built out your floor plan, it will cost both time and money to change it again. So whether you’re just starting out with your first clinic, looking to expand locations, or relocate, make the smart move, and invest time on creating the plans for this critical revenue-driving element,.

7 Time-Saving, Expense-Cutting Tips for Where to Start Your Next Clinic

To start a private practice as a physiotherapist, chiropractor, or massage therapist, you must first decide on its location.

Pretty obvious, right? But, as they say, the secret to a successful business is location. This will always be true for any business that provide a service, even in the age of the internet. Patients still have to come in person, and that’s not going to change in our business.

But location isn’t just about proximity to major roads, doctor’s offices, and a Starbucks. They are definitely key factors to keep in mind when choosing a good location for your clinic. But as this story will show you,  a lot can still go wrong. 

You want to start a physiotherapy clinic or offer physical therapy services at your clinic but when you look around, you know that competition is fierce. There are new multi-disciplinary clinics opening up on every corner and nearly every practice seems to be offering the same solutions. Last time I checked in Vancouver and Toronto, there is pretty much a clinic every couple of blocks away.

Seriously. Everybody is claiming to fix back pain!

What's really scary is that even Dr Ho is claiming to fix back pain, all with his tens machine products! And the thing is, they don't have to deal with the college of physiotherapists when it comes to promoting services, they are simply earning revenue from selling products. And you know what? They are selling lots of product!

If you’re considering opening a physiotherapy clinic or offering these services, you need to be thinking BIG. Will you offer just a stand alone service to your patients? Will you embrace the trends of having a diversified wellness clinic that offers all the services including physiotherapy, chiropractic, massage therapy and personal training? Will you include a range of products to enable more complete care for patients?

Yes, there are a lot of things to think about.

In this post, we will teach you how to start a physiotherapy clinic from scratch or to launch  physio service inside your existing chiropractic or massage therapy clinic.

We’ll cover:

• A business model that works best
• How to startup a physiotherapy clinic from scratch
• How to add this new service into your chiropractic or massage clinic 
• How to collaborate to build a wellness and business model that shines
• Tips on building your practice after launch

I love it when members ask our expert panel about problems they are struggling with or things that keep them up at night.

Recently, one of my members asked: “I’m ready to expand and add a second location but don’t know where to start, can you help?”

Meet Mr Clinic Owner from the Greater Toronto Area. Mr Clinic Owner has a 3500+ sf multi-disciplinary health clinic that has a big focus on sports medicine and rehabilitation. The clinic offers everything from physiotherapists, chiropractors, massage therapists, nutritionists, acupuncturists and personal trainers. What I am particularly impressed with is how awesome their gym area is. And, how they have personal trainers and sports conditioning specialists providing one on one and group fitness classes.

With such diversity and great service offerings, I can see why Mr Clinic Owner is considering expanding the enterprise.

When your clinic is this awesome, you see your competitors adding new locations in new areas and you are tempted to expand, too. Or, it may be that a great opportunity presents itself that feels too good to give up. For example, a bunch of new doctors in your area or a new recreation center opportunity.

The ultimate question is how do you identify when to open a second location? Or if it’s worth opening a second location at all? Just because you own one successful location doesn’t necessarily mean you will be successful with owning two.

Here’s the thing, I’ve owned one successful location and then expanded it into a successful multi location enterprise - from 1 to 105 clinics in less than 6 years. One client I coach has spent over 10 years to build an incredible brand and now we are working to automate his business processes and to clone his brand to multiple sites. Another client I have has built 2 clinics from scratch in less than 2 years and has been struggling with exhaustion and lack of time, so now we are working to automate and make his business systematic and predictable.

Note a couple of things I’ve already highlighted here: business processes and automation. We’ll be exploring why these are essential to successful expansion.

There are many different cogs in the machine to have a well oiled, functioning multi clinic enterprise. So today I want to share my success (and mistakes) and what I’ve personally learned from owning (and from coaching others) one location to multiple locations in a region.   

Before making any rash decisions, carefully consider all of the things I’m about to share.  Here are the 5 golden secrets to successfully expanding into a second location.  

The day has finally arrived and you are now owning your own practice. You plug in the OPEN sign, turn it on, and your first patient is about to walk through the front door. Prior to the opening day, you have put endless hours setting up your clinic, ordering equipment, and writing all the procedures. Before plugging in the OPEN sign, here are 5 fatal flaws of opening a new clinic and how you can prevent the costly mistakes.  

Congratulations on starting a physiotherapy business - it's an amazing accomplishment!

But getting started is just the first step, then you need to consider what kind of physiotherapy quipment you might need to provide extraordinary care for your patients.

How to build a physiotherapy clinic on a tight budget and keeping your monthly financial statements on track is a tricky balance between needs and wants. You need to save money for physiotherapy marketing but you also need to have good physiotherapy equipment, and you want to have a selection of things available to assist patients with the recovery and help boost up revenues, too.

It's much easier than you think. And today you'll discover exactly how to go about it so you can hit the ground running on opening day.

We'll cover:

• Typical physiotherapy equipment stats
• The major product categories you need to purchase
• 10 tips to choosing equipment on a tight budget
• 5 ways to determine and prioritize you specific equipment needs