I talk to a lot of clinic owners and when I ask them what their biggest challenge is, they often tell me it's their patient engagement.
According to Strive Labs, 20% of patients drop out in 3 visits and never come back again. That's a lot of new patients who self discharged and never came back to your clinic.
I’ve previously written quite a number of blogs on this topic:
- Why do patients self discharge and what to do about it
- How to measure patient satisfaction and boost referrals
- How to boost patient compliance that drive repeat visits
These blogs also have the highest open and click through rates, which just confirms that it’s a topic you may need help with too.
As a clinic owner, you spent a lot of money on marketing or building your brand (aka word of mouth). When a patient comes to your clinic and sees YOU, they stick around and complete their entire plan of care. And they even come back for massage therapy, buy that knee brace you recommended, and give you a 5 star Google review - they are the perfect patient.
Where the problem lies is when the new patients see one of your clinicians. Because your clinic is expanding, you seem to give your practitioners tons of new patients, but for some reason they can't keep them. Your leaky patient funnel is causing these patients to self discharge after the third visit and never come back again. Even worse, they may leave you a bad review which will affect your brand.
What are you to do?
Well, you certainly don’t want to do nothing. As you know, it’s super competitive out there so you can’t afford to lose new patients who come into your clinic. You want to make sure you maximize your marketing dollars and have every patient complete their care plan and keep coming back for more.
So let’s talk about:
- What this metric is and how to use it
- How to make sure your metric works to boost engagement
- How doing this right can double your revenues
Let’s dive in…