See Why Your Floor Plan Is One of Your Greatest Revenue-Drivers

Regardless of the size and configuration of your clinic space, the floor plan design must include considering the quality of both staff and patient experience, your marketing plan, and your business growth plans and capacity.

Did you know, for example, that your physiotherapy clinic’s floor plan can contribute to clinician ‘burn out’? I’ve seen clinic owners lose star clinicians for many reasons, but one big reason is that they get fed up with the way the space is designed, and want to work in a more pleasant environment.

That’s just one of many reasons to give serious attention to your clinic’s floor plan.

Once you’ve built out your floor plan, it will cost both time and money to change it again. So whether you’re just starting out with your first clinic, looking to expand locations, or relocate, make the smart move, and invest time on creating the plans for this critical revenue-driving element,.

Managing employees and keeping them engaged is more difficult now than it ever has been. In the past, employers used financial rewards like performance based raises or bonuses as motivators. Now, however, employees, especially millennials want more. They value recognition and being part of something.

Many clinic owners struggle when hiring millennials because they don’t understand this one essential, key fact . According to the 2019 Deloitte Millennial Survey, 49% would quit their current job in the next two years if they had a choice. That’s frustrating considering how much time and effort goes in to recruiting staff. 

In this blog post, I’ll share with you the best 28 reward strategies I have learned from my work with hundreds of clinic owners. These strategies can go a long way towards rewarding staff and achieving their best efforts at the clinic, regardless of role.

7 Time-Saving, Expense-Cutting Tips for Where to Start Your Next Clinic

To start a private practice as a physiotherapist, chiropractor, or massage therapist, you must first decide on its location.

Pretty obvious, right? But, as they say, the secret to a successful business is location. This will always be true for any business that provide a service, even in the age of the internet. Patients still have to come in person, and that’s not going to change in our business.

But location isn’t just about proximity to major roads, doctor’s offices, and a Starbucks. They are definitely key factors to keep in mind when choosing a good location for your clinic. But as this story will show you,  a lot can still go wrong. 

Never thought I would ever leave…

I finally “cheated” on Crystal, my barber by going to a different one near me. Why? For the past few months I’ve had to wait at least a week to get a haircut because her schedule is always full. I’m a very impatient person, and I kept complaining to her about it while getting a haircut.

I told her I just couldn’t wait that long to get a haircut. I’m traveling and working all the time…. She did try to "fit me in" but the time didn't work for me, and I was put on her waitlist. 

So I left, and went to Steve, a new barber who just opened up a shop near me.  I can walk there easily, and I don’t have to wait to get a haircut. It’s just way more convenient.

I’d been going to Crystal for 5 years and spent at least $3000 with her. I was her client when she was just getting started through to when she was very successful.

But she didn’t change anything about her business. I am not the only client with a tight schedule, and unless she makes some changes to keep her regular clients and bring in new ones, her business will stagnate.

I see this happening in clinics all the time. They get successful then become complacent and lose the hunger that drove them. They stop thinking about bringing in new marketing strategies to grow their practice and optimize their patient experience.

One strategy very few clinic owners are utilizing is Content Marketing – using online material that gives information about the kinds of conditions you treat. It does not directly promote your clinic, but will drive clients there.

A lot of clinic owners think it's a waste of time. Agreed, it takes some time to develop, and to start seeing results. However, once it starts rolling it's one of the most powerful ways to establish your clinic as the expert in the community and grow your business as a result.

When done right the potential patient comes to the clinic with good information about their condition or injury, and positive expectations for the clinic.  I used this approach in all the 8 figure businesses I built in the past 15 years.

It’s critical to have the right content to be effective. There are three main types of content. Each type you use is directed at a different point in the patient journey.

I’m going to show you a simple approach using the three types that will accelerate your content marketing strategy for 2019 and grow your business.

Many of your patients may have already bought a topical pain relief cream from their local drugstore; or they may have been using one before they came for treatment. But with so many different types and brands of creams in the marketplace, how would they know which is best suited to their needs?

The truth is, they don't. Remember, as a clinician, you're the expert here!

Why not make these products easily available to patients at your clinic? This will allow you the opportunity to educate them on brands you feel are the safest and most effective for their symptoms. 

Biofreeze is an over-the-counter topical analgesic commonly used to reduce the pain and minor aches of sore muscles and joints associated with simple backache, arthritis, strains, sprains and contusions. The active ingredient in Biofreeze Professional (spray or roll-on) is menthol (not as a scent), which will temporarily alleviate pain locally on the body through its cooling effect. Biofreeze has been sold as an effective analgesic formula through healthcare providers (physical therapists, chiropractors, etc.) since 1991. Biofreeze is generally considered safe, when applied up to 4 times a day for its intended use, as recommended by the FDA¹ 

I’ve identified 5 reasons why Biofreeze is a Top-Seller at Physiotherapy and Chiropractic clinics. And where you can buy biofreeze online at the best prices in Canada. 

Recently I was chatting with a clinic owner in Ontario (before the christmas break) who’d hit his goal to have a $1 million clinic. His clinic revenue had been growing 20% a year for the past 3 years- then suddenly his revenue flat lined.

I asked him what had happened? Was it the economy?

Nope. He told me he’d made ONE bad hire that turned the clinic’s culture on its head. I realized he didn’t understand that there are 4 types of employees. Like 99% of clinic owners, he had hired the type of employee he thought he should hire, not the type he needed.

The wrong type of employee will lower the morale of all your staff and cause a downfall in productivity and less focus on the patient experience. That will repel patients from the clinic.

You definitely don’t want them at your front desk answering phones and greeting patients.

When hiring someone for your clinic, you have to understand what type of employee they are. There are only 4 types of employees. Understanding this principle will prevent costly hiring mistakes and give you the Midas touch for finding the right person for your position consistently.

I finally left my barber and went to a different one near me. She does a fantastic job but I had to wait at least a week to get a haircut because her schedule is always full. I’m a very impatient person so I kept complaining to her about it while getting a haircut.

I told her  “ I  just can’t wait this long to get a haircut. I’m traveling and working all the time”…. She just nodded her head but nothing changed.

I went to a new barber who just opened up near me.  It’s right near my house so I can walk there. I don’t have to wait to get a haircut anyone. It’s just way more convenient.

I’d been going to her for 5 years and spent at least $3000 with her. I was with her when she was not as successful and until she became very successful.

I see this happen to clinics all the time. They get successful they become complacent and lose the hunger that drove them. They are okay with making their patients wait and stop looking for ways to optimize their patients’ experience.

In today’s busy society your patients have very little patience. Just as I did with my barber, long time patients may leave in an instant when a new startup clinic opens near them.

Or worse - one of your clinicians sees the opportunity and leaves to open up a clinic right down the road and some patients go too.

That’s why it’s critical you don’t get complacent and lose that hunger. Keep learning strategies to provide the exceptional patient experience that will grow your clinic.

How do you not just survive but thrive in today’s fiercely competitive marketplace?

I’ve identified 6 Little-Known Trends That Are Helping Clinic's Grow Exponentially in 2018

Most clinic owners think the only way to get new patients is by spending more money on marketing. But that's just not true. After either advising or owning hundreds of clinics, I discovered that most clinic owners don't have a marketing problem. 

They have this problem…

In fact, it’s the chokehold in every clinic owner’s business that causes them to struggle to get patients and many to go out of business. The good news is, it’s quite easy to fix.

In today’s blog post I'm going to show you how you can get 10 new patients within 30 days... without spending a dime more on marketing