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Clinical Solutions Blog

The Most Underutilize Marketing Strategy That Delivers High-Quality Patients (Not Referrals)

Posted by Rick Lau on Apr 4, 2019 10:00:00 AM

Never thought I would ever leave…

I finally “cheated” on Crystal, my barber by going to a different one near me. Why? For the past few months I’ve had to wait at least a week to get a haircut because her schedule is always full. I’m a very impatient person, and I kept complaining to her about it while getting a haircut.

I told her I just couldn’t wait that long to get a haircut. I’m traveling and working all the time…. She did try to "fit me in" but the time didn't work for me, and I was put on her waitlist. 

So I left, and went to Steve, a new barber who just opened up a shop near me.  I can walk there easily, and I don’t have to wait to get a haircut. It’s just way more convenient.

I’d been going to Crystal for 5 years and spent at least $3000 with her. I was her client when she was just getting started through to when she was very successful.

But she didn’t change anything about her business. I am not the only client with a tight schedule, and unless she makes some changes to keep her regular clients and bring in new ones, her business will stagnate.

I see this happening in clinics all the time. They get successful then become complacent and lose the hunger that drove them. They stop thinking about bringing in new marketing strategies to grow their practice and optimize their patient experience.

One strategy very few clinic owners are utilizing is Content Marketing – using online material that gives information about the kinds of conditions you treat. It does not directly promote your clinic, but will drive clients there.

A lot of clinic owners think it's a waste of time. Agreed, it takes some time to develop, and to start seeing results. However, once it starts rolling it's one of the most powerful ways to establish your clinic as the expert in the community and grow your business as a result.

When done right the potential patient comes to the clinic with good information about their condition or injury, and positive expectations for the clinic.  I used this approach in all the 8 figure businesses I built in the past 15 years.

It’s critical to have the right content to be effective. There are three main types of content. Each type you use is directed at a different point in the patient journey.

I’m going to show you a simple approach using the three types that will accelerate your content marketing strategy for 2019 and grow your business.

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Topics: Marketing

How to get 10 new patients in 30 days by just making this one tweak to your clinic

Posted by Rick Lau on Sep 12, 2018 10:00:00 AM

Most clinic owners think the only way to get new patients is by spending more money on marketing. But that's just not true. After either advising or owning hundreds of clinics, I discovered that most clinic owners don't have a marketing problem. 

They have this problem…

In fact, it’s the chokehold in every clinic owner’s business that causes them to struggle to get patients and many to go out of business. The good news is, it’s quite easy to fix.

In today’s blog post I'm going to show you how you can get 10 new patients within 30 days... without spending a dime more on marketing

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Topics: Marketing

How to Get More New Patients Without Spending Money Getting More Traffic

Posted by Rick Lau on Jan 25, 2018 7:00:00 AM


It’s a hot social media channel right now, right?

Everyone is talking about using it to build your brand so you can attract more patients to your clinic.

Yep… Just yesterday I was having a conversation with a clinic owner I know (Roger) and he was raving on about how he wanted to spend more time building an instagram channel because everybody is doing it.

Look. I think that’s great. As clinic owners, we all need to keep on the pulse and try various marketing channels to attract patients and customers.

But, when it comes to getting more new patients, there is one major thing most clinic owners overlook.


You don’t need to spend countless hours on social media.

It doesn’t have to cost you extra money.

And, you don’t need to get more traffic to your website.

What is this thing?


Read on and I’ll reveal, how to get more patients leveraging the assets you already have in-house.

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Topics: Marketing

Get More Patients: Using Google Business Listings The Right Way

Posted by Sanjeev Bhatia on Apr 4, 2017 7:00:00 AM

When I work with clinic owners on operations and marketing, they typically ask me what their first focus should be for digital marketing.

Let’s face it, with digital marketing there are many things to consider: website, social media, citations, directories, business listings, online ads, blog, creating original content, online booking, and the list goes on.

While many things are important, by far the most critical thing you should do first is claim your Google Business listing. It's an incredibly powerful tool for attracting new patients. And best of all, it’s free!

Google’s objective is simple: Connect people that are looking for a particular product or service with people offering the same product or service, within a given community.

The major problem is, clinics usually set up their Google Business listing and then stop using it after the first month, if they ever fully finish completing their profile at all.

If this sounds like you, I can tell you now: This is a BIG waste of FREE marketing!

When you complete your full profile listing and use your profile listing every week, it sends signals to Google that you are regularly trying to reach people in your community.

And, that’s the key!

Consistency each week is crucial and can seriously bump up the number of patients you attract.

Today I want to share:

  • Some incredible statistics about patients using search
  • How to complete your Google Business listing — the right way
  • What signals you need to send to Google each week
  • 3 effective (and easy) ways to boost your listing to attract more patients

Let's get down to some Google business...

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Topics: Marketing

What I Learned From Gary Vaynerchuk And The Biggest Marketing Opportunity in 2017

Posted by Rick Lau on Dec 20, 2016 11:00:00 AM

I recently came back from attending the Hubspot Marketing conference in Boston. The whole conference was fantastic. But the keynote delivered by Gary Vaynerchuk was my favourite.

Gary Vanderchuck is an inspiring and unconventional entrepreneur.  A marketing and business genius.  Gary is a pretty in-your-face kinda guy. He’s loud, swears a lot, and gets straight down to the point. Some might say they don’t like him, or they feel offended by him. But for a guy who built a $3M business to a $60M in just 5 years, then moved onto run VaynerMedia with 750 employees that service the biggest companies worldwide - well, you’d be stupid to ignore what he has to say. And like I said, it was one of my favourite keynotes.  

I wanted to share my takeaways with you because what Gary had to share may just have the most incredible impact on your health business. I know it will on mine.

So here we’re going to cover:

  • The era of opportunity for clinic owners
  • The new face of communication
  • What type of marketing you need to do
  • 3 killer health business growth tactics
  • Also you can watch Gary's keynote at this event :)  

Let’s dive in...

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Topics: Marketing

Get More New Patients: 5 Ways to Boost Your Practice With Social Media

Posted by Rick Lau on Nov 23, 2016 11:09:05 AM


Social media - Facebook, Twitter, LinkedIn, Instagram, Snapchat...ahhh. It all seems too overwhelming!

But, you also know social media is HUGE. You’ve heard it is an effective marketing channel. But you don’t know where to start, which platforms to choose, how to get a real return on investment and where to find the time.

Well, by the time you’re finished reading this, you will have some proven, practical social media strategies that will help you boost your practice.

However, just one key tip before you get started: make sure your clinic is answering the phones and saying the right things to convert callers into booked appointments.

Make this your first priority, otherwise you’ll be wasting a lot of your marketing money and efforts to drive phone calls that don't get picked up.

In any case, here you'll learn:

  • The main objectives of social media
  • 5 practical strategies you can use starting today
  • Lots of examples from Myodetox, PhysioRoom, Strive, Calgary Core, Physio2U, Nova Physio & Bellefleur
  • Getting the most out of social to boost your brand and business
  • Tools and tips to be more time efficient on social
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Topics: Marketing, Patient Engagement

How To Give and Get Customer To Love Your Business

Posted by Rick Lau on Oct 20, 2016 3:00:00 PM


I recently talked to a frustrated clinic owner who had many people at her clinic leave recently - front desk, clinicians and unfortunately, customers too!

When we drilled down into the problem, she revealed that, behind the scenes there was a lot of betrayal going on - rumors, and bad gossip. You get it. That awful stuff that just shouldn’t happen.

Another clinic owner I spoke with a few months ago, found out their most senior physiotherapist - who had been loyal to the business for years and is the highest biller in the business - was partnering up with the office manager to setup a clinic across the street! 

This is like your worst nightmare. And when this stuff happens to you, you start questioning your leadership abilities, your ability to positively influence people and why you became an entrepreneur in the first place.

I totally understand what this feels like because I’ve been there myself. Over my many years of being in business I’ve learned many things the hard way, which is why I often share them with you - so you can take the easy road.

Seriously though, I lost a lot people over the years. In fact, it took me 5 years of constant bad leadership to finally get it, for the light bulb to switch on.  

Today I want share how I managed to turn it all around and how you can get your staff fully engaged so that both your staff and your customers absolutely love your business.

We’ll cover:

  • The most important factor to win over employees and customers
  • How focusing on these factors dramatically improves your business
  • Some critical steps to focus on first to ensure success
  • 8 effective strategies to give and get customers to love your business


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Topics: Marketing

7 Rising Challenges of Physical Therapy Marketing (and What to Do About Them)

Posted by Rick Lau on Apr 13, 2016 10:38:18 AM


Healthcare is changing at a faster pace than any of us could have predicted. As a clinic owner, how do you deal with these rapid changes?

Compared to 5 years ago, practitioners are faced with growing complexity from every single angle. And, the rising challenges of physical therapy marketing seem to cross all borders - competitors, funding, consumers, systems changes, digital technologies - you name it, each area presents its own complexities!

Feeling ovewhelmed? You're not alone!

That’s why today we’re going to talk about 7 of the most prevalent rising challenges facing clinic owners right now. Then, we’ll talk about one of the best possible solutions to all of these challenges - something you just can’t afford to miss.

Ready to dig in? Let's go...

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Topics: Marketing

Is Your Health Business Playing Offence or Defence?

Posted by Rick Lau on Apr 5, 2016 12:02:26 PM


One of the biggest problems I see most health businesses face is they are always playing defence and not offence.  

  • Defence = resistance and reaction
  • Offence = attack and score

In a game, there’s a need for defence and offence because the teams play in opposition to each other. But in business, well, let’s just say playing defence isn’t the best position to take.

If you’re always playing defence you’re basically just reacting to what goes wrong. Nothing really gets solved and no real progress to move forward is being made. On the other hand, if you have systems and processes in place you’re playing the offence, always strategizing the attack and therefore obtaining more points on the scoreboard.

What are you doing to put your health business on the offence?

It won’t surprise me if you were to say nothing, or you weren’t really clear on the difference between defence and offence. That’s what we’re here to look at today.

What got me really thinking about this recently was listening to the Tim Ferriss Podcast with Seth Godin. I'm a big fan of both Tim Ferris and Seth Godin. I love Tim’s ability to deconstruct world-class performers to extract the tactics and tools we can learn from them. I love Seth Godin and think he's a marketing genius. I also saw Seth speak at the Hubspot Inbound Marketing conference in Boston in 2015.

Listening to that podcast got me super inspired and I wanted to share what I learned from it, along with the concept of defence and offence and how to use it to change the face of your health business starting today.

Ready to get inspired?

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Topics: Marketing

Ask The Expert: How to Get Referrals From Existing Patients Without Sounding Pushy

Posted by Rick Lau on Mar 17, 2016 12:44:16 PM

When I work with clinic owners, I coach them to run more efficient, effective businesses. One of the particular areas of interest to me is helping clinic owners put their business on autopilot so they can produce better results in less time.

In my experience, the best clinic patients often come from patient referrals. But although we all want to ask our existing patients for those referrals, at the same time, we don't want to seem pushy or desperate. And we could also be faced with the problem that our staff or contractor clinicians don't want to ask for the referrals at all.

It might come as a surprise to learn that the patient referral process is something you can also automate and today I’ve brought in an expert to help - meet Nadeem Kassam.

Nadeem is the CEO and Founder of Connect the Doc , a web-based platform that specializes in helping healthcare practitioners grow their practices through referrals. Nadeem has more than 15 years of experience as a marketing manager and practice consultant. Best of all Nadeem helps to automate and streamline the patient referral process.

I managed to pull Nadeem aside and ask him a few critical questions about this automation process. Today he is going to share his know-how on boosting referrals from existing patients so you can watch your practice grow and your revenue soar.

By the time you’re done reading this, you’ll have some practical, actionable tips you can start using so you and your clinic can reap the benefits and rewards of streamlined patient referrals.

Ready? Let’s chat with Nadeem...

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Topics: Marketing

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