You’ve increased your marketing budget this year. You’ve just renewed your contact for your yellow pages ad. You’ve even spent money on Google Adwords. But sadly, the clinic phone isn’t going to be ringing off the hook anytime soon. Spending all this money on new marketing initiatives isn't going to convert your prospects into patients. What are you doing wrong? Why is your conversion rate not improving?
First and foremost, you need to have an attention-grabbing headline that STANDS OUT. It is the most important element of ALL your marketing literature. In this modern day and age, people have a very short attention span. If your headline is unappealing, your prospects will NOT read the rest of your ad and move on. In addition, you will also need to master the five persuasion secrets that can influence your prospect's attitude or behavior towards your services.