Clinical Solutions Blog

You’ve increased your marketing budget this year. You’ve just renewed your contact for your yellow pages ad. You’ve even spent money on Google Adwords. But sadly, the clinic phone isn’t going to be ringing off the hook anytime soon. Spending all this money on new marketing initiatives isn't going to convert your prospects into patients. What are you doing wrong? Why is your conversion rate not improving? 

First and foremost, you need to have an attention-grabbing headline that STANDS OUT. It is the most important element of ALL your marketing literature. In this modern day and age, people have a very short attention span. If your headline is unappealing, your prospects will NOT read the rest of your ad and move on. In addition, you will also need to master the five persuasion secrets that can influence your prospect's attitude or behavior towards your services.  

You know your clinic is awesome, your staff is amazing, and you offer the best care in your community. But, do potential prospects and patients really know how remarkable your clinic is? Don’t just tell or advertise that your clinic is awesome, demonstrate it! The goal is to prove to potential prospects that you are worthy of their business by showing them unique attributes that set your clinic apart from your competitors.  

With the right unique selling point (USP), you stand out from the competition and create a niche for your clinic that creates demand and instills loyalty. Position your clinic as knowledgeable and credible so that potential prospects will choose your clinic when faced with chronic/acute pain.

Here are 15 ways to create proof on how awesome your are:

In a sea of physiotherapy and chiropractic clinics, how is your business different? Why should a patient choose your clinic over your competitors? These questions are being asked each time a potential patient calls your clinic or sees your advertisements. Many of these prospects will have difficulty deciding which clinic deserves their time, money and trust. Prospects may find this a daunting task as they don’t know the difference between one competitor from another. 

Remember that thick and clunky book we all know as Yellow Pages, the one that would get flopped on your front doorstep every year? For decades, the Yellow Pages book was the one thing at everyone's fingertips whenever they needed a service of any kind. These days the phone book seems to be losing momentum. Nowadays many consumers use the browser on their smartphones to find the services they need. However, don’t count out the Yellow pages just yet.  

Instead of just using the Yellow Pages as a booster seat, here are 5 reasons why your rehab clinic should advertise in the Yellow Pages: 

People like free stuff. Plain and simple. The word "FREE" is very powerful. "FREE" makes people drive across town for a complimentary coffee, even though they end up spending more on gas than what they save. "FREE" makes people call your clinic inquiring about a "15 minute free consultation."

There is a growing trend of chiropractic and physiotherapy clinics offering this service as a way of garnering potential prospects to new patients, including your competitors. However, not all "free consultations" are equal. Some folks are clearly "freebie hunters" who are there to get free advice, and some are people who don't have insurance coverage for your services. Nevertheless, if implemented correctly, the free consultation can be a great tool to convert leads into loyal patients.

Here are four factors to consider when implementing free consultations: