Google AdWords have just made a massive change to how their paid ads appear in the search engine results. If you’re a clinic owner who uses Google Adwords or you’ve been thinking about adding it as one of your healthcare marketing strategies, the competition is about to get a whole lot fiercer!
If this is all news to you, I’ll be sharing the Google Adwords changes in just a moment.
Over the past 10 years, I’ve had ample operational experience with managing over 200 multi disciplinary centers and from working with countless clinic owners in my Clinic Accelerator Program. Out of that experience I’ve learned that using paid advertising is a great source of physiotherapy and chiropractic marketing for bringing in new patients - IF you know it is an effective channel for your business.
What I see all too often is people don’t track their Adwords marketing, they don’t know what to measure, how to work out if it is actually effective, and if it’s translating into new patients or not.
With the new changes, if you want to make Google Adwords work for you it is going to be essential to have a better understanding and better management of your Adwords campaigns. The new changes will limit ads to 7 per page with no right hand side advertising. You will lose your shirt if you don't know how to properly optimize Adwords.
So let’s talk about the Google Adwords changes and some solutions that can help solve the issues that these changes will bring.