In a sea of physiotherapy and chiropractic clinics, how is your business different? Why should a patient choose your clinic over your competitors? These questions are being asked each time a potential patient calls your clinic or sees your advertisements. Many of these prospects will have difficulty deciding which clinic deserves their time, money and trust. Prospects may find this a daunting task as they don’t know the difference between one competitor from another.
As a clinic owner, it is your job to create a Unique Selling Proposition (USP) that makes your clinic unique, different and memorable, which stands apart from the others. Give reasons for medical clinics to send you doctor referrals with a USP that prompts them to choose your clinic over your competitors. There is no “one-size-fits-all” advice when establishing a USP for your clinic.
Here are a few tips to keep in mind when developing a USP for your clinic:
