Clinical Solutions Blog

Instagram.

It’s a hot social media channel right now, right?

Everyone is talking about using it to build your brand so you can attract more patients to your clinic.

Yep… Just yesterday I was having a conversation with a clinic owner I know (Roger) and he was raving on about how he wanted to spend more time building an instagram channel because everybody is doing it.

Look. I think that’s great. As clinic owners, we all need to keep on the pulse and try various marketing channels to attract patients and customers.

But, when it comes to getting more new patients, there is one major thing most clinic owners overlook.

Seriously...

You don’t need to spend countless hours on social media.

It doesn’t have to cost you extra money.

And, you don’t need to get more traffic to your website.

What is this thing?

Curious?

Read on and I’ll reveal, how to get more patients leveraging the assets you already have in-house.

Knee braces can be very effective at providing relief from pain. But we understand that deciding on which knee brace to buy can be confusing, and overwhelming, especially since we sell over 105 different types of Knee Supports!

Your first question might be, why on earth would we stock that many knee braces in the first place?

The answer is, we work with over 13,000 healthcare providers (and their patients) across the country, including physiotherapists, chiropractors and massage therapists. And since we are Canada's largest healthcare supplier of pain relief products and knee braces, we have to keep a wide selection of high quality products that can suit all purposes, both clinical and home use.

That’s why we consulted with one of the top physiotherapist to give you some advice on choosing the best knee brace for you.

So here’s  what we’re going to cover:

• The top 3 knee braces based on quality, price, suitability, flexibility and pain relief results
• How to claim your knee brace on your extended health benefits

I talk to a lot of clinic owners including people who are just starting out or have been in a business a long time. And when I ask them what their biggest challenge is, a lot say: building a caseload.

After building and selling over 100 rehab clinics, I understand the challenge.

When you’re starting out as a clinician or clinic owner, it’s obvious that you need to get patients to get your business off the ground, and to pay your bills!

And if you’ve owned a clinic for sometime, it may be that you just hired that new physiotherapist or chiropractor and you need to get their books full.

Clearly, building, maintaining and sustaining a consistent caseload is critical to the survival of any clinic!

When I mentor clinic owners, we always aim to have around a 80% utilization. This means 80% of your schedule is full.  

We don't want it to be empty or it won't pay for the rent. But, we don't want it to be too full or we can’t fit in existing patients who call to book or we can't fit in new patients.

So if you're struggling with building your caseload, listen up...

Today I want to share a few ways you can build up your caseload fairly quickly.

Let’s dive in…

TENS machines are very effective at providing relief from back pain. But we understand that deciding on which TENS unit to buy can be confusing, and overwhelming, especially since we sell over 55 different TENS machines!

Your first question might be, why on earth would we stock that many TENS units in the first place?

The answer is, we work with over 13,000 healthcare providers (and their patients) across the country, including physiotherapist, chiropractor and massage therapists. And since we are Canada's largest healthcare supplier of pain relief products and best TENS machines, we have to keep a wide selection of high quality products that can suit all purposes, both clinical and home use.

Your next question may be, how on earth do I choose one?

That’s why we consult with Canada's leading physiotherapists to help give you some advice on choosing the best TENS machine for you

So here we’re going to cover:

• The top 3 best TENS machines based on quality, price, and pain relief results
• How to claim your TENS machine on insurance, often for free 

I'm a big fan of learning. As a business owner, it’s always a goal to become a better business owner and build a bigger, better business - wouldn't you agree?

And of course, we all get better through continued learning.

To me, when you keep learning you’re training your brain to play offence, not defence. 

• Defence = resistance and reaction
• Offence = attack and score

Defence just isn’t a good business position. Whereas, playing offence keeps you sharp, giving you strategic advantage and helps you implement powerful systems and processes to continuously hit your goals.

But you don’t have to attend courses to keep learning because there are plenty of awesome books available that can teach you:

• How to think big
• How to get the right things done
• How to use systems and processes to scale your business
• How to do effective marketing
• How to build great teams
• And more

This is the type of stuff I love reading about. The best news is, if you don’t have time to read, you can listen to books on Audible. This is what I do and when I'm doing other stuff, I can listen to my audio books and continuously learn and be inspired - whether that’s during my runs along the beach, doing house/yard work or driving to a business meeting.

No excuses. Take your clinic to the next level.

Grab these 3 incredible books before the summer is over...

I recently came back from the ACCELERATE Clinic Owner Business Summit. It was an event I produced, the first event of it’s kind in Canada. And it was a GREAT success!

The event was sold out with the 1st month and we have a triple digit waiting list. There were over 13 awesome speakers with MBA style case study workshops - and overall the event was incredible.  We even had a Net Promoter Score of 93% for the event. We'll definitely be hosting a 2018 event, so stay tuned for updates on early bird registrations.

At the start of ACCELERATE we ran a live phone poll about the biggest struggles clinic owners faced. As it turns out, one of the biggest challenges (by far) was managing and recruiting clinicians.

Being that millennials make up a large proportion of those people you’ll hire, that seems to present an even greater challenge to most clinic owners.

So let’s talk about that…

We’ll cover:

• What millennials expect they will do in the next few years
• Some amazing facts and stats from Deloitte's Millennial Survey
• What millennials most want out of employers
• 10 effective strategies to gain and retain millennials at your clinic

Let’s deep dive into millennial and how to lead them...

Every single clinic owner in our owner interview series always offers great insights and gold nuggets you can implement in your own clinic. And today's interview takes it up another notch... unlocking some crucially valuable secrets to the whole patient experience.

These secrets will seriously hyperdrive your clinic!

On top of this, our guest will reveal the state of physical therapy in the USA and why Canadian's should be concerned, right now.

Who is our clinic owner?

Meet Jerry Durham — a massive physical therapist influencer in the USA. Jerry owns 3 busy clinics in San Francisco. Not only does he own clinics, if you were to ask any physiotherapist in the US about Jerry, they would know him — he’s a megastar for helping PTs build better businesses.

Jerry works alongside some of the USA's top physios - Paul Gough, Chad Madden and Jeff Moore. And now Jerry and I have partnered together on some projects to help bring more current clinic-building strategies to Canadians.

Jerry is also incredibly tech savvy, with a very active stream on Twitter and over 12,000 followers!

In this clinic owner interview, Jerry will share:

• The number one thing they focused on to build their clinics from one clinician to 20
  
• Killer business resources to help up your game
• Surprising strategies to get your brand and business noticed
• What's happening in physio in the USA and why you should care
• Valuable secrets to unlock the whole patient experience at your clinic
• And much more

Let's deep dive into Jerry's interview...

If we told you the most popular holiday destination of choice is Hawaii, would that surprise you? Can you guess what the next top destination is?

We recently hosted our second Beach Getaway Contest  and it was great to learn about all the different places people want to go for a holiday. So much fun. :)

We held the contest to show how THANKFUL and GRATEFUL we are to our customers and Clinic Accelerator blog subscribers.

We appreciate how challenging and overwhelming it can get when working in a clinic, which is why we thought a holiday wish should be granted. 

We appreciate the honor of being able to serve front desk teams, clinic owners, and clinicians. We're always trying to find creative ways to show our appreciation. We recognize the hard work that goes into running a clinic and taking care of patients all at the same time. 

So, THANK YOU for being AMAZING!

And of course, thank you for your participation. It's great to see everyone have fun taking photos with friends, colleagues and family members.

The competition has ended so let’s announce the winner…