Do you spend energy trying to convince your patients to come for 10 visits – all the while worrying about what it’s going to cost them?
Do you avoid recommending products because you’re concerned they can’t pay for them?
Can I just stop you there…
You are NOT a financial advisor.
Your responsibility as a physiotherapist, chiropractor, or massage therapist is to be your patient's most trusted health advisor, period!
As a registered physiotherapist of more than 18 years I understand that we are ‘ethical’ based practitioners. We’re in the caring business and we don’t like to do physiotherapy marketing a lot of the time.
BUT it is unethical to not offer what I call ‘Informed Consent’. This means putting together a full list of treatment options which I call the 'complete care plan'. That often includes setting expectations, establishing commitments, and recommending the required services and products to the client from day 1.
Do you think a surgeon only offer his patient one choice? No. Does it upset you when physiotherapy is not one of the treatment options the surgeon presents because of the expense?
So let’s talk about how you can raise your status to become your patients most trusted health advisor. Then they will never question your advice again, and get far better results as well!