As a clinician, your goal is to work in the type of health business that helps you grow as both an individual and a professional. You want the type of work that doesn't feel like work at all but makes you feel alive.
Most of all, you want work to be a place that hosts a team that inspires you, with mutual respect and support to help you achieve those goals. Well, today's story may just lead you to your ideal destination!
This is the fourth interview in our ‘Clinic Owner Interview Series’ - a series where we’re learning insider tips straight from the experts themselves. It started with Gordon McMorland, sharing his tips and insights into growth, taking risks, and expansion. Then we had Kim Hall, giving us a sneak peak inside her business and how she’s managed to make it such a huge success in a short amount of time. Recently we featured Jeff Walsh, with insights on creating it ALL in business and life.
Now, in this fourth segment, Darin Cohen, from Expert Physio, is here to share how he manages to achieve amazing business and life goals every single day. Goals that most physios dream about!
Being in practice more than 10 years, Darin Cohen, along with business partners Lisa Price and Darby Honeyman, own 2 clinic locations with more than 12 team members. Like most clinic owners, Darin still spends majority of his hours treating patients.
In this interview, Darin will share:
- How this new grad became a clinic owner in 8 years
- Why he decided to have business partners
- Creating roles and responsibilites with business partners
- Why the clinic switched to JaneApp
- Why he only works 30 hours clinical per week
- And the one thing that can change company culture and business outcomes
Ready? Let's take a look Inside the Life (and Business) of Darin Cohen...
1) Tell Us About Your Practice
How long have you owned the clinic?
2 years now.
What makes your clinic different?
Our values are:
- Kaizen (continuous improvement)
To bring our core values to life, every shift we have each member of our admin team record a "wow" experience they delivered for either internal or external customers.
3) What is your biggest business accomplishment in the past year?
4) What is your biggest mistake and lessons learned in owning a clinic?
5) What's something you've recently learned that you're really excited to implement?
6) If you had to spend $500 marketing this month to get new patients, how would you spend it?
7) What do you do to learn more about business and leadership?
I read blogs, follow ‘leaders’ on Twitter, and have my next book ready to go. I alternate between business books and personal interest books. They often end up overlapping.
8) What is currently your biggest waste of time and how will you fix it?
9) What strategy do you have for work life balance?
10) What is your daily morning ritual that gets you energized to go to work?
For 4 out of 5 days of the week, I start work at noon, which gives me plenty of time to have a morning ritual!
I have a new born baby boy, so my mornings have become a tad busier. I have been able to find time to exercise for an hour before most shifts. This may mean getting to a yoga class, or going for a run (with the stroller).
I have never been able to establish a meditation practice, but feel that my 1 hour of exercise gets my mind sharpened for the day. I enjoy both running and yoga, as the former allows my mind to work through scenarios, while the latter forces me to clear my mind.
11) What is the book you’ve most often gifted to other people?
12) Best advice for yourself in your 30s
Here are some great takeaways from Darin Cohen's interview.
Try translating these insights toward your life and practice:
- Having an experienced and constructive team, along with specialized service or assessment offerings can set you apart from the competition.
- Finding a work situation that fosters both personal and professional growth is the key to achieving work that makes you feel alive.
- Consistently evaluate internal systems and processes, along with personal actions to continually improve business and life efficiency and effectiveness.
- Developing core values is worth the time and effort because it dramatically improves your practice, productivity of your team, and the customer service you provide.
Did you learn something else equally as valuable?
Go ahead and share your thoughts in the comments below and be sure to subscribe to the blog for the next amazing post in this clinic owner interview series.