Clinical Solutions Blog

 

A new patient comes to your clinic. You may not realize it, but absolutely everything counts!

What does their first impression say about your clinic, your service?

Do you have a messy waiting room? Is your front desk team flustered and short with their communications? Are your clinicians on time or late with with their appointment? 

Like I said, absolutely everything counts!

People make judgements within seconds of meeting, seriously, you have like 30 seconds to make a great impression and research shows that first impressions are hard to change. And in clinical practice, those first impressions go beyond the front desk and into your treatment room.

Being that I’ve worked with countless clinic owners, I know that in most clinic’s 40% or less of patients graduate from their treatment plans. That’s A LOT of lost patients and revenue. It seems to be a major struggle for clinicians to get their patients to commit to a care plan.

One of the major problems is that the clinician rushes the assessment and spends way too much time doing, and talking about, the diagnosis. Number one, the patient wants to feel cared about, so you need to get the patient to trust you and believe you are their best solution to their health problem. Number two, as a clinician you need to tell the patient exactly how long it will take and get them engaged and accountable to your treatment plan.

 

It’s called being patient-focused. It’s also called being focused on exceptional patient experience.

And here’s the thing: “Almost 9 out of 10 consumers say they would pay more to ensure a superior customer experience.” ~ Helpscout

So, we’re going to solve this problem so you can boost your graduation rates and here’s what we’re going to cover:

• The CarePath Framework - 8 steps to a kickass assessment
• How to get a patient to trust you within the first 5-10 minutes of contact
• How to plan effective treatments that patients will commit to
• How to get them to book the entire treatment plan on the first day
• And much, much more

After you read and implement these steps, you will never have a problem getting your patients to graduate from your treatment plans. And more importantly, for you that means you'll spend less revenue on attracting new patients, while increasing your revenue and referrals through existing patients.

Sounds like a winning situation right? It is!

So what are we waiting for...

Selling products. As a clinic owner you’re probably well aware that products could help increase patient incomes and boost your revenue's by 10%. But, you've tried selling products before and there always seems to be obstacles.

For one, your prices are more expensive than the big chain stores or pharmacies. This alone can make it difficult to get your clinician's to sell product or include that as part of their treatment plans. Then there’s the issue of having to choose the right product and make sure it sells. Let's face it, the last thing you want is a room full of inventory that sits there collecting dust.

I’d like to share:

• Why you need to introduce product to boost patient outcomes
• 3 reasons why you can charge more for products
• What price you should markup your products
• How to choosing the best products to sell
• How to sell more product at your clinic

 

If we told you the most popular holiday destination of choice is Hawaii, would that surprise you? Can you guess what the next top destination is?

We recently hosted our very first Beach Getaway Contest  and it was great to learn about all the different places people want to go for a holiday. So much fun. :)

We held the contest to show how THANKFUL and GRATEFUL we are to our customers and #Clinicaccelerator blog subscribers.

We appreciate how challenging and overwhelming it can get when working in a clinic, which is why we thought a holiday wish should be granted. 

We appreciate the honor of being able to serve front desk teams, clinic owners, and clinicians. We're always trying to find creative ways to show our appreciation. We recognize the hard work that goes into running a clinic and taking care of patients all at the same time. 

So, THANK YOU for being AMAZING!

And of course, thank you for your participation. It's great to see everyone have fun taking photos with friends, colleagues and family members.

The competition has ended so let’s announce the winner… 

 

You want to start a physiotherapy clinic or offer physical therapy services at your clinic but when you look around, you know that competition is fierce. There are new multi-disciplinary clinics opening up on every corner and nearly every practice seems to be offering the same solutions. Last time I checked in Vancouver and Toronto, there is pretty much a clinic every couple of blocks away.

Seriously. Everybody is claiming to fix back pain!

What's really scary is that even Dr Ho is claiming to fix back pain, all with his tens machine products! And the thing is, they don't have to deal with the college of physiotherapists when it comes to promoting services, they are simply earning revenue from selling products. And you know what? They are selling lots of product!

If you’re considering opening a physiotherapy clinic or offering these services, you need to be thinking BIG. Will you offer just a stand alone service to your patients? Will you embrace the trends of having a diversified wellness clinic that offers all the services including physiotherapy, chiropractic, massage therapy and personal training? Will you include a range of products to enable more complete care for patients?

Yes, there are a lot of things to think about.

In this post, we will teach you how to start a physiotherapy clinic from scratch or to launch  physio service inside your existing chiropractic or massage therapy clinic.

We’ll cover:

• A business model that works best
• How to startup a physiotherapy clinic from scratch
• How to add this new service into your chiropractic or massage clinic 
• How to collaborate to build a wellness and business model that shines
• Tips on building your practice after launch

I recently came back from attending the Hubspot Marketing conference in Boston. The whole conference was fantastic. But the keynote delivered by Gary Vaynerchuk was my favourite.

Gary Vanderchuck is an inspiring and unconventional entrepreneur.  A marketing and business genius.  Gary is a pretty in-your-face kinda guy. He’s loud, swears a lot, and gets straight down to the point. Some might say they don’t like him, or they feel offended by him. But for a guy who built a $3M business to a $60M in just 5 years, then moved onto run VaynerMedia with 750 employees that service the biggest companies worldwide - well, you’d be stupid to ignore what he has to say. And like I said, it was one of my favourite keynotes.  

I wanted to share my takeaways with you because what Gary had to share may just have the most incredible impact on your health business. I know it will on mine.

So here we’re going to cover:

• The era of opportunity for clinic owners
• The new face of communication
• What type of marketing you need to do
• 3 killer health business growth tactics
• Also you can watch Gary's keynote at this event :)  

Let’s dive in...

 

Social media - Facebook, Twitter, LinkedIn, Instagram, Snapchat...ahhh. It all seems too overwhelming!

But, you also know social media is HUGE. You’ve heard it is an effective marketing channel. But you don’t know where to start, which platforms to choose, how to get a real return on investment and where to find the time.

Well, by the time you’re finished reading this, you will have some proven, practical social media strategies that will help you boost your practice.

However, just one key tip before you get started: make sure your clinic is answering the phones and saying the right things to convert callers into booked appointments.

Make this your first priority, otherwise you’ll be wasting a lot of your marketing money and efforts to drive phone calls that don't get picked up.

In any case, here you'll learn:

• The main objectives of social media
• 5 practical strategies you can use starting today
• Lots of examples from Myodetox, PhysioRoom, Strive, Calgary Core, Physio2U, Nova Physio & Bellefleur
• Getting the most out of social to boost your brand and business
• Tools and tips to be more time efficient on social

Every single clinic owner we’ve interviewed so far has a great story to tell. Each have their own passions, goals and dreams of how their ideal clinic should be. Some like to keep their business small, while some find their business expands beyond what they may have originally imagined.

That’s what’s happened to today’s featured clinic owner - a massive expansion. This is a big clinic, with a team of professional therapists and experienced business people. You’re about to learn some amazing gold nuggets that could change the way you do business.

Meet Krista Williams, Registered Physiotherapist from Parkway Physiotherapy + Performance Centre. Krista is co-owner of this ever growing clinic that boasts a team of 15+ and the clinic is currently in great need of more clinicians to meet patient demand. Besides being on the management team, Krista is also a practicing clinician qualified in multiple therapies, including physiotherapy, kinetics, acupuncture, and intramuscular stimulation.

In this amazing interview Krista shares:

• Why I decided to upgrade to 4300 SF and buy my commerical space
• Helpful tips on setting up agreements with partners
• Why having pizza meetings keeps our staff engaged
• And what it really takes to have a kickass business

Let’s dive into Krista’s interview now...

 

In my coaching program, I'm helping one of my clients expand into a larger space. He's upgrading to 3600 SF and now has close to 30 clinicians.

Since I've been working with this client, he has been growing at a rate of 15% each quarter and is seeing record profits flooding in.  In addition, he has over 40 Google reviews with a 4.6 rating.

Another great indicator of the solid business platform we’ve been building is, he hasn't had a single clinician leave in the last two years. He also has a bench of physiotherapist and chiropractors lined up to work with him in future when new clinician places open up.

If you're like most clinics, you may currently have between 1500 to 2500 SF, that’s pretty standard. If you work with me in my Clinic Accelerator Program, we would flood your clinic with new patients, and pretty soon, just like my client above, you will run of room at your clinic.

The obvious solution would be to slash patient appointment times and see more patients in one hour. But we know how difficult it can be to convince your clinicians to do that. And, your focused on great customer service so you don’t really want to cut into patient time.

The other obvious solution is to get more space and expand your clinic. But then there’s negotiating new leases, working out new locations, not to mention the great expense involved that you’re not yet ready for.

So, how can you schedule more patients without having to add more space or another clinic location?

The answer is to systemize and optimize your space. And I’m going to share exactly how to do that.

We’ll talk about:

• Optimizing your schedule to increase booking rates
• How flex rooms can open up ample opportunities and how to set them up
• 4 effective ways to schedule more patients
• How to get your clinicians onboard with the new changes

Let’s go.